- Posted by Ad astra on August 27, 2009
In the 2009 book The Best of Australian Political Writing edited by the publisher of Crikey, Eric Beecher, there is a chapter by Christine Jackman The future guy that was published in The Australian on 19 July 2008 that gives an account of the planning behind Kevin Rudd’s ascension to Opposition Leader and the campaign to wrest government from the Coalition. In it she explains how Neil Lawrence, the advertising executive Labor had engaged to assist in preparation for the 2007 election, applied Maslow’s theory of the hierarchy of human needs, which Maslow represented in the shape of a pyramid, to fashion Labor’s election strategy. More...